D&M
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流淌藝術(shù)之美 - 卡薩帝終端展示升級策略
Flows in art - Casarte’s terminal promotion strategy
卡薩帝（Casarte），海爾旗下的高端家電品牌，源自意式生活靈感，以藝術(shù)家電和嵌入一體化廚電為核心產(chǎn)品線。秉持“創(chuàng)藝家電，格調(diào)生活”的品牌理念，卡薩帝在“汲取精致生活的靈感，締造永恒的藝術(shù)品質(zhì)”的核心品牌設(shè)計(jì)語言下，每一件產(chǎn)品都詮釋著家電生活藝術(shù)化的趨勢。
由“高端生活電器制造者”轉(zhuǎn)變成“高品質(zhì)生活方式的引領(lǐng)者”，這個理念的轉(zhuǎn)變需要品牌內(nèi)部的深度共識與外部顧客群體的心智認(rèn)知全面接軌方可達(dá)成，卡薩帝必須更注重高端品質(zhì)生活體驗(yàn)，一個高品質(zhì)的“家”，一個精致“藝術(shù)空間”的概念的價(jià)值輸出。
店與面由“藝術(shù)體驗(yàn)新生活”為創(chuàng)意源點(diǎn)，重新優(yōu)化提升卡薩帝的品牌互動體驗(yàn)空間，營造一種生活藝術(shù)沉浸氛圍，增加消顧客購物體驗(yàn)和樂趣，延長顧客逗留時間創(chuàng)造更多的交易可能。強(qiáng)烈的藝術(shù)視覺氛圍自帶引力，并可形成地標(biāo)式分享景觀，藝術(shù)生活情境旨在販賣對未來生活的憧憬，顧客獲得的不僅是產(chǎn)品的使用價(jià)值，更重要的是卡薩帝藝術(shù)家?guī)淼纳钯|(zhì)量與夢想滿足。
Casarte, a upscale electric sub-brand with Hair, which core ranges is artistic appliances and integrated kitchen products.It originates from Italianate life. Takes on the concept that innovation domestic appliances contribute to exquisite life, Casarte interpretates artistic variation tendency in electric with the design language of “ delicate style creating permanent artwork”.
Casarte has transformed a manufacturer into a leader as itself , based on brand cognition and customer awareness reach a consensus. Casarte gives high priority to infuse quality living experience into a sepecified space, for the sake of expressing artistic concept.
D&M claims that art brings about new life pattern. A reliable immersive atmosphere is created by optimizing interactive experience. As a consequence, consumers will definitely have better shopping enjoyment and they will proactively stay here longer, resulting more transaction possibilities. The store is synonymous with a landmark where resounded with artistic atmosphere. Casarte is aimed to disseminate visions for future life combined its products and brand values.
營造一種生活藝術(shù)沉浸氛圍，增加消顧客購物體驗(yàn)和樂趣，延長顧客逗留時間創(chuàng)造更多的交易可能。
Immersive artistic experience is created , elevating possibilties for consuming.
強(qiáng)烈的藝術(shù)視覺氛圍自帶引力，情景展示販賣對未來生活的憧憬，
消費(fèi)者獲得的不僅是產(chǎn)品，更重要的是卡薩帝藝術(shù)家?guī)淼纳钯|(zhì)量與夢想。
The artistic scene is communicates visions of future life. What more important acquisition for customers is passion for life instead of products merely .
既是一處商業(yè)區(qū)景觀，也是一處城市景觀，更是一個更開放的藝術(shù)家電體驗(yàn)空間。
It’s more than a commercial room and urban landscape, but also an open artistic space.
