D&M
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德醫(yī)皮膚 │ 專業(yè)喚醒新生，悅享肌膚三重奏
DEYI Skin │ Specializing in revitalization, enjoying skin trio
美的歷程始于專業(yè)與匠心
更在于每個(gè)到訪者心靈的共鳴與重塑
新消費(fèi)風(fēng)向下，消費(fèi)者更重視個(gè)性化、高品質(zhì)和美學(xué)化的服務(wù)體驗(yàn)。正如三浦展在《第四消費(fèi)時(shí)代》中所言，“現(xiàn)代消費(fèi)者更重視體驗(yàn)和感受，他們尋求的是通過(guò)消費(fèi)獲得的一種新的生活方式和精神享受。”
Under the new consumer winds, consumers place more emphasis on personalized, high-quality and aesthetic service experiences. As Miura Zhan said in The Fourth Age of Consumption, “Modern consumers place more emphasis on experiences and feelings, and they seek a new lifestyle and spiritual enjoyment gained through consumption.”
本案DEYI SKIN德醫(yī)皮膚，是坐落于深圳前海的專業(yè)醫(yī)療美容機(jī)構(gòu)，兼具聚焦皮膚醫(yī)療、匯聚專業(yè)皮膚科醫(yī)生的雙重內(nèi)涵。此次攜手D&M，為消解傳統(tǒng)醫(yī)療空間功能至上的淺表，以重構(gòu)布局與體驗(yàn)觸點(diǎn)，破局新生。
DEYI SKIN, a professional medical and cosmetic organization located in Qianhai, Shenzhen, has the dual connotation of focusing on skin care and bringing together professional dermatologists. The collaboration with D&M is to dissolve the superficiality of the traditional medical space where function is paramount, and to reconstruct the layout and experience touchpoints to break through the new life.
“專業(yè)、嚴(yán)謹(jǐn)、透明、舒適”是源于品牌的首要考量，而營(yíng)造一場(chǎng)悅享肌膚新生、疊合“療”“愈”雙場(chǎng)景的三重進(jìn)階式體驗(yàn)，成為科技與情感的凝結(jié)。讓每一位顧客在享受科學(xué)診療的同時(shí)，獲得由內(nèi)而外的愉悅自信與美的人生。
“Professionalism, rigor, transparency and comfort” are the primary considerations of the brand, and the creation of a triple step-by-step experience that enjoys the skin's renewal and overlaps the ‘treatment’ and ‘healing’ scenarios becomes Technology and emotional condensation. Let every customer enjoy the scientific treatment at the same time, get from the inside out of the pleasure of self-confidence and beauty of life.
糅合醫(yī)學(xué)本質(zhì)、親切溝通以及肌膚改善的美好感知，將新生、專業(yè)、愉悅化作第一重語(yǔ)境，贈(zèng)予顧客開(kāi)放與安全的感知，煥新定義新生美學(xué)前廳。
Combining the essence of medicine, friendly communication, and the beautiful feeling of skin improvement, the first context of renewal, professionalism, and pleasure is given to the customer with a sense of openness and security, and the front room of New Life Aesthetics is defined in a new way.
空間形象的首個(gè)視覺(jué)錨點(diǎn)，藝術(shù)裝置捕捉水與光的動(dòng)態(tài)共鳴、細(xì)胞與膠原的激活再生、向上生長(zhǎng)的螺旋姿態(tài)，純凈、柔美、多彩，融合演繹“新生”主題意境。
The first visual anchor of the space image, the art installation captures the dynamic resonance of water and light, the activation and regeneration of cells and collagen, and the spiral gesture of upward growth, which is pure, soft, and colorful, integrating and interpreting the theme of “New Life”.
“有趣的細(xì)節(jié)”更加觸發(fā)靈感，而肌膚新生的另一維度注解恰是情緒的展露，借以生動(dòng)的表情講述循序漸進(jìn)的美好蛻變：焦慮、平和、喜悅、治愈，凝視發(fā)現(xiàn)美好的瞬間。
The “interesting details” are even more inspiring, and another dimension of skin renewal is the display of emotions, with vivid expressions that tell the story of a gradual and beautiful transformation: anxiety, calmness, joy, healing, and gazing at the moments of discovery.
藝術(shù)化的情感導(dǎo)向、強(qiáng)調(diào)功能與美學(xué)的雙重融合，富含儀式感的預(yù)約制就診溝通觸達(dá)。
Artistic and emotionally oriented, emphasizing both functionality and aesthetics, and rich in ritualistic appointment-based communication touches.
大面積自然光為空間注入輕柔呼吸，開(kāi)放、通透、明晰，消弭高層建筑壓抑與醫(yī)療緊張感。
The large area of natural light injects gentle breathing into the space, which is open, transparent and clear, eliminating the oppressive feeling of high-rise buildings and medical tension.
休憩區(qū)結(jié)合未來(lái)感十足的鋁板與觸感柔和的意式美學(xué)家具，自助水吧提供咖啡、果汁等飲品。LED品牌墻全方位展示品牌專業(yè)儀器及醫(yī)資實(shí)力，專業(yè)與藝術(shù)兼具，舒適與精致并存。
The sitting area combines futuristic aluminum panels with soft-touch Italian aesthetic furniture, and the self-service water bar provides coffee, juice and other beverages. The LED brand wall displays the brand's professional instruments and medical strength, combining professionalism with art, comfort and sophistication.
潔面區(qū)：歸屬寧?kù)o而私密之地，以自然肌理釋放出溫煦的療愈美感。
The “Tunnel of Light” is a passageway designed to dissipate the tediousness of walking and to stimulate inquiry and curiosity.
空間流程由接待初測(cè)過(guò)渡到精細(xì)化診療。都市CBD的高端繁華也帶來(lái)了另一矛盾：有限空間下的狹窄、局促與封閉。因此，尺度感成為設(shè)計(jì)的核心考量，旨在功能布局坪效性與體驗(yàn)舒適性之間達(dá)到完美平衡。
The spatial process transitions from reception and initial testing to refined treatment. The high-end prosperity of urban CBD also brings another contradiction: the narrowness, constriction and closure under the limited space. Therefore, the sense of scale becomes the core consideration of the design, aiming to achieve a perfect balance between the functional layout and the comfort of the experience.
以松弛有度的室內(nèi)劃分彰顯醫(yī)學(xué)嚴(yán)謹(jǐn)?shù)母咝Т涡颍贿吺亲畲蟪潭冉蛹{日光撫慰人心的診療室，一邊是獨(dú)立開(kāi)放的收銀區(qū)與術(shù)后護(hù)理區(qū)避光，愉悅漫游，多維一體的共時(shí)感受。
The loosely defined indoor division highlights the rigorous and efficient order of medicine, with one side being the diagnostic room that maximizes the acceptance of daylight to soothe the heart, and the other side being the independent and open cashier area and post-operative care area to avoid the light and enjoy the pleasure of roaming and the multi-dimensional coexistence of feelings.
刪繁就簡(jiǎn)的優(yōu)雅留白點(diǎn)綴分子細(xì)胞，寓意新生與靈動(dòng)。
Elegant white space is used to embellish the molecular cells, signifying new life and spirituality.
診室：漫散自然光凝結(jié)舒適溫馨的溝通氛圍，極簡(jiǎn)中性格調(diào)點(diǎn)綴德醫(yī)藍(lán)呈現(xiàn)專業(yè)科技的韻律氣質(zhì)。
Consultation room: Diffuse natural light condenses a comfortable and warm communication atmosphere, and the minimalist neutral style embellished with DMD blue presents the rhythmic temperament of professional technology.
治療室：摒棄多余的裝飾主義，同樣在治療室傳達(dá)功能至上的舒適精神內(nèi)核。頂部軟膜的自然光感與純粹簡(jiǎn)白的輕盈，給顧客最專業(yè)美好的治療體驗(yàn)。
Treatment room: Abandoning superfluous decorativism, the treatment room also conveys the spirit of comfort that puts function above all else. The natural lightness of the soft film on the top and the lightness of the pure white color give customers the most professional and beautiful treatment experience.
術(shù)后護(hù)理區(qū)：完美平衡舒適性、隱私性以及功能性，打造對(duì)顧客心理需求的覺(jué)察。獨(dú)立包裹式沙發(fā)群組營(yíng)造個(gè)人舒適微空間，背對(duì)主通道方式有效化解人來(lái)人往的對(duì)視尷尬。護(hù)士站的精心關(guān)照與自助茶水吧的傾心調(diào)配，延伸品質(zhì)溫暖且富有人文關(guān)懷的休憩環(huán)境。
Post-operative care area: perfect balance of comfort, privacy and functionality, creating awareness of customers' psychological needs. Individually wrapped sofa groups create a personal and comfortable micro-space, with the back to the main corridor effectively eliminating the awkwardness of looking at people coming and going. The careful care of the nurses' station and the preparation of the self-service refreshment bar extend the quality of the warm and humanistic leisure environment.
收銀區(qū)：開(kāi)放式格局，溫柔內(nèi)斂的木質(zhì)調(diào)和專業(yè)金屬質(zhì)感，隱含“專業(yè)、嚴(yán)謹(jǐn)、舒適、透明”的品牌態(tài)度。
Cashier area: open pattern, gentle and introverted wooden tone and professional metal texture, implying the brand attitude of “professional, rigorous, comfortable and transparent”.
有別于前者空間的尊享屬性和更高精神升華最具辨識(shí)性。而藝術(shù)靜謐的美學(xué)風(fēng)格與充滿感性的曲線魅力更能表達(dá)內(nèi)斂而高級(jí)的“VIP私奢感”，即超然與詩(shī)性、心與意的第三空間。
Unlike the former space, it is most recognizable for its privileged attributes and higher spiritual sublimation. The aesthetic style of artistic tranquility and the charm of curves full of sensibility can better express the introverted and advanced “VIP private luxury”, i.e. the third space of transcendence and poetry, heart and mind.
以大地色調(diào)與柔和光線的融合，步入私密且尊貴的通道場(chǎng)域。盡頭中央的接待區(qū)如靜謐的燈塔，散發(fā)出回歸本真的療愈氣質(zhì)。在護(hù)士的全程一對(duì)一服務(wù)下，意義低調(diào)尊享的儀式感切實(shí)可知。
A blend of earthy tones and soft light leads to a private and exclusive passageway. The reception area at the end of the center is like a quiet lighthouse, exuding a back-to-basics healing aura. With the nurse's full one-on-one service, the significance of the ritual of low-key honoring is tangible.
接待室以花瓣般的綻放之意，釋放璀璨美好意象。而家具背景的純粹簡(jiǎn)白與光影彼此映照，自然能量流淌于此，悅享藝術(shù)與心靈的雙重慰藉。
The reception room releases bright and beautiful images with the meaning of petal-like blooming. The pure white background of the furniture reflects the light and shadow, and the natural energy flows here, enjoying the double comfort of art and soul.
空間之上，自然入懷。柔軟的低飽和度色彩、圓潤(rùn)的空間形態(tài)、適宜尺度等軟性設(shè)計(jì)細(xì)節(jié)，感知專業(yè)與舒適兼?zhèn)涞募∧w療愈旅程。
Above the space, nature comes in. Soft, low-saturation colors, rounded spatial forms, appropriate scales and other soft design details, to perceive a professional and comfortable skin healing journey.
以打破相對(duì)封閉的空間約束，將日光引入，時(shí)間在日出日落的詩(shī)意中流轉(zhuǎn)，動(dòng)靜交融，生命躍動(dòng)，生發(fā)無(wú)限遐想。
To break the relatively closed space constraints, the introduction of daylight, time in the poetic flow of sunrise and sunset, movement and static mingling, life leaping, giving rise to infinite reverie.
含蓄與滲透，靈感的詩(shī)性演繹與內(nèi)在的力量喚醒，凸顯空間美學(xué)的本真。
Containment and penetration, the poetic interpretation of inspiration and the awakening of inner strength, highlighting the true nature of spatial aesthetics.
DEYI德醫(yī)皮膚空間遠(yuǎn)遠(yuǎn)超越了傳統(tǒng)的格局與功能，為客戶群體的個(gè)性審美和強(qiáng)自我選擇意識(shí)，提供兼具“獨(dú)特性”和“情緒性”的體驗(yàn)。而三重空間的差異性構(gòu)架恰恰賦予了品牌更深層的價(jià)值傳遞。
DEYI Skin Space goes far beyond the traditional layout and function, providing both “uniqueness” and “emotional” experience for the individual aesthetics and strong sense of self-selection of customer groups. The different structure of the triple space precisely gives the brand a deeper value transmission.
以專業(yè)、匠心、尊享、美學(xué)賦予空間改變的意義，與每一個(gè)愛(ài)美的人情感共振，觸及高光時(shí)刻、悅享新生。
With professionalism, craftsmanship, enjoyment and aesthetics, the brand gives meaning to the change of space, resonates with the emotions of every beauty lover, touches the moment of glory and enjoys a new life.
D&M店與面，秉承“有趣的體驗(yàn)”為設(shè)計(jì)理念，深耕商業(yè)空間、零售空間、品牌視覺(jué)領(lǐng)域的體驗(yàn)創(chuàng)新設(shè)計(jì)。公司業(yè)務(wù)遍及亞太區(qū)，具備國(guó)際化視野與思維。我們致力于提供專業(yè)而精準(zhǔn)的高價(jià)值服務(wù)，協(xié)助客戶打造最頂級(jí)的全新商業(yè)空間。
Embracing the design concept of engaging experiences, D&M specializes in experience innovation design in the fields of commercial space, retail space and brand vision. We boast a large market covering the entire Asia Pacific region. With a global vision and mindset, we are committed to providing professional and precise high-value services to help clients create the best unique commercial space .
#客戶評(píng)價(jià)：衷心感謝D&M團(tuán)隊(duì)為德醫(yī)皮膚深圳前海新店提供卓越的服務(wù)和創(chuàng)新設(shè)計(jì)。
該項(xiàng)目歷時(shí)半年有余，眾多同事也傾盡心力與D&M公司共建。很欣賞D&M在設(shè)計(jì)與落地中展現(xiàn)出對(duì)細(xì)節(jié)的關(guān)注和品牌的熱情，前海新店選址于卓越前海壹號(hào)超甲級(jí)寫字樓，診所內(nèi)分臻嶼區(qū)、匠雕區(qū)、玉琢區(qū)，以方圓之間，新生之美為設(shè)計(jì)理念，其中玉琢區(qū)為德旖抗衰中心區(qū)域，施行醫(yī)生助理跟診式服務(wù)、隱私性專屬護(hù)理空間治療流程，實(shí)現(xiàn)體驗(yàn)躍級(jí)。
項(xiàng)目名稱：德醫(yī)皮膚（深圳前海）診所
項(xiàng)目業(yè)主：德醫(yī)皮膚醫(yī)療科技（深圳）有限公司
設(shè)計(jì)方：店與面（廣州）創(chuàng)意設(shè)計(jì)有限公司
主創(chuàng)設(shè)計(jì)：邱啟平
設(shè)計(jì)團(tuán)隊(duì)：李東輝、劉偉燕、林濤、李帆、盛威
體驗(yàn)策劃：袁善銘、符寶瀾
工程管理：周志勇、陳康林
甲方團(tuán)隊(duì)：鄒忠、陸利霞
公司網(wǎng)站：http://www.ywtp888.cn/
項(xiàng)目地址：中國(guó) 深圳
完成時(shí)間：2024年5月
建筑面積：716㎡
視覺(jué)&傳媒管理：李帆、盛威
攝影：范文耀
撰文：符寶瀾
Project Name: Dermal Skin (Qianhai, Shenzhen) Clinic
Project Owner: Dermal Skin Medical Technology (Shenzhen) Co.
Designer: Shop & Face (Guangzhou) Creative Design Co.
Lead Designer: Qiu Qiping
Design Team: Li Donghui, Liu Weiyan, Lin Tao, Li Fan, Sheng Wei
Experience Planning: Yuan Shanming, Fu Baolan
Project Management: Zhou Zhiyong, Chen Kanglin
Team A: Zou Zhong, Lu Lixia
Company website: http://www.ywtp888.cn/
Project Address: Shenzhen, China
Completion time: May 2024
Building Area: 716 square meters
Visual & Media Management: Li Fan, Sheng Wei
Photography: Fan Wenyao
Writer: Fu Baolan
店與面(廣州)創(chuàng)意設(shè)計(jì)有限公司 聯(lián)系電話：400-991-6008 聯(lián)系郵箱：wedesign@vip.163.com
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